Volvo was one of the first automakers to address the safety issues occurring in the automotive industry in the mid-1940’s.  Their slogan ” We did not invent the car, but we set the safety standards” became their philosophy and still holds true today.  Two-point and eventually Three-point safety belts, pedestrian and bicyclist detection, pedestrian airbag, and Alcolock which detects the intoxication of a driver, are just some of the revolutionary car safety measures Volvo has brought to the table.

In the 1950’s Volvo’s financial stability was so strong they offered what no other automaker had ever dreamed of. Buyers were offered 5-year insurance plans on many of the various Volvo modes. Today the word Volvo means “I roll”. The Latin definition, however, is “I [...]