How BMW is Redefining Customer Experience
The automobile industry has changed immensely over the years. The new age electric cars have raised the customer expectations and even luxury car brands such as BMW have to think about new ways to satisfy their customers.
For BMW, however, the USP lies in its renewed technology and the in-car experiences which make the new age BMW Greensboro NC the ultimate driving machine. Another aspect that the luxury car brand wants to focus on is becoming a customer-eccentric company so that it can provide its customers with better value. For the years, BMW did not have direct connection with their customers. It was only through the dealers that they served the customers, because the customer belonged to the dealer. This is because customers buy cars from dealerships and get in touch with them whenever they are in trouble.
BMW is all set to change that. The company believes that they can serve better if they can connect to their customers directly. However, they are not willing to leave out the dealerships, since it is only through the dealers that the customers can fulfil their service needs. Therefore, BMW is eager to create a business model where both the company and dealers can work in liaison and create better experiences for the customers.
According to the sources, the new in-car systems have more than three million registered users and the best part is that the customer interactions are increasing significantly. The BMW team tracks the active users on a daily, weekly and monthly basis to provide better engagement. The company also ensures that the in-car software is updated regularly.
The next step that the luxury car brand is willing to take is to feature an interactive personal assistant within the car that will know about the customer. However, the customers must also help the company offer better experiences by choosing the right dealerships and body shop Greensboro that can help them understand the in-car systems and maintain the machines better.
The new features are introduced with a vision to differentiate their core product, the car and generate better revenue. However, it is true that the car brand will benefit immensely from the new features, but it also ensures that the customers are benefited equally.